Yes. It boggles my mind. It boggles my mind that an entire industry can be created and designed and financed and consumed based on a socially constructed desire. Seemingly inconsequential, these 1- or 3- or 4- or…5-(?!?!)bladed configurations presumably do not save lives or better humanity (except for apparently, in the realm of a larger social construct, increasing the potential for copulation among its subscribers – but then, depending on how you look at it, this could also be argued not to better mankind’s existence in any sense – but I digress).
Yet, as I stand in Walgreens, I am forced to make a resolute selection between number of curve-hugging blades, pre-determined “feminine” colors, ribbons of moisture and conditioning strips, titanium coats, and micro-fine combs, between the Embrace and the Swirl, Slim, Hydro, and Xtreme. And it occurs to me, as these things often do – so…this is someone’s job, possibly life’s work, to design this simple device, and offer all of this choice diversity in the product, for my consumption? Made to cut the little hairs and peel the skin from my legs. To make it acceptable for me to walk about in society barelegged. To make me desirable to touch and feel. And are they…satisfied? Did they grow up dreaming of coming to work everyday pouring over design tables, plastic parts, sketches to design and manufacture…razors? This is significant to this person…?
Probably not. I’d venture to guess that more often then not, it’s a job. It pays bills and provides. Or if it is passion, it’s not for the final product of the hailed razor. It is difficult for me to imagine for various reasons: One, the inconsequence of the product. Again, presumably. In the grand scheme of life – I would hope – for all of our sakes. Two, how this feeds into individuals’ satisfaction with their work and life. After all, so much of our lives have become defined by our work, i.e. what is your legacy? And that is their LIFE’S WORK, or some part of it. I hope they find it thrilling. I truly do. Three, you’re telling me that this industry creates and sways its own market based on the insecurities promulgated by a strategic narrative of what is pleasing and what should be, a fabricated ideal. Interesting.
And, of course, the questions amass. How many other products out there would encourage the same thoughts? What does it mean to be consequential in the convoluted, awkward, hypercritical realm of social constructs that we’ve created for ourselves? When do people settle? Where do they find their satisfaction instead, accepting that they will spend 40 or more hours a week doing just this? In a society and alleged social structure where we are told that we always have a choice, do we really? In job, career, impact? Especially when time is only shorter. Really, I only have questions. No answers for this one.
Standing awkwardly in the aisle for these two full minutes, I finally press the button to call the attendant to open the case – because yes, in this city, they lock up the razors. And yes, this makes me feel warm and fuzzy inside.
“That one,” I point.
She hands it to me – green, four blades, all the gadgets and gizmos.