Art, Culture & Exploitation

When do displays of culture as art become exploitation?

You walk into a coffee shop. All you want is a strong, soothing cup of coffee to brighten your day, to get you started. You smell the alluring aromas. (It’s most likely an independent establishment.) You order at the counter and walk away with your warm brew for which you probably paid more than your bank account should allow.

This coffee shop sources its beans from around the world – Asia, Africa, South America. Lining the walls are stimulating photographs of the people who live in these regions of the world. Today, the shop is going through a phase of African villages. Today, hanging on the walls are the photos of African children and workers and people living their daily lives to harvest that which they will probably never taste in its final form. The coffee that’s harvested and industrialized and barista-ed for the people’s $5 Sunday pleasure. These photos are intended to decorate, transporting you, making you feel connected and sustainable and grateful…

But something feels gross about it. I’m sitting here, gazing upon a photo and it feels invasive. This person’s way of life is so different from mine. And I wasn’t invited. This person’s way of life and appearance and norms captured in photos that line all of the walls are my “decoration” to view upon on this Sunday morning.

Most people walk in hardly taking a glance at the walls. They’re too focused on the work that they have to do or the person sitting across from them or the book in their hands. But it still creates an ambiance. It subscribes to the “responsibility” of an independent coffee shop. This isn’t the mass production of Starbucks, it screams. (As I listen to the barista/cashier denounce all that is wrong about Starbucks.)

We’ve seen the #InstagrammingAfrica and phenomenon of African voluntourism. And what about “art” and “décor”? And I’m truly asking – where exactly is that line? When does it become some form of self-serving exploitation?

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